Experience Design is the field and practice of designing optimal experiences for people.
The experiences of people are researched using a variety of methods to inform human-centered design of technologies, products, services, systems or environments.
I have identified six types of experience design:
1. User Experience Design – designing optimal and engaging experiences for people who use (or potentially use) a product, service or system.
2. Human Experience Design – designing optimal experiences for humans, which is broader than ‘users’ who are only engaging with what is being designed. Human experience encompasses experiences of the everyday lives of people, not necessarily including experiences with a product or technology.
3. Learner Experience Design – designing optimal experiences for people who have learning or development as their main goal, or who have a need to learn.
4. Memory Experience Design – designing for optimal experiences of memories and knowledge creation and use.
5. Collaborator Experience Design – designing for optimal experiences of collaboration between two or more people.
6. Multisensory Experience Design – designing for optimal experiences and receiving information through multiple human senses.